Marketing ideas for contractors and small businesses
Whether you’re a contractor, freelancer, sole trader, or small local business – you’ll want to stand out from the competition. Marketing is an essential element to running a business and can help you flourish in your sector. Keep reading, and we will cover the best marketing practices for small businesses. Some are quite pricey, while others are low cost but can potentially produce excellent results. Keep reading to see our marketing ideas for contractors and small businesses. We hope you find them interesting.
Website
We live in a digital world and a world where people want quick answers. Therefore, a website is a wonderful way to present your business to your audience and showcase what makes you unique.
Small business owners (including limited company contractors) need to have an online presence. After all, if somebody was so Google you or your business – you want to make sure you appear highly on search engine results pages (SERP).
Websites are effectively your business’ shop front. It is a platform to explain who you are, what your business does, and show examples of your proudest work. It’s also a perfect way to link to social media platforms, present your most outstanding achievements, and to give the audience an idea of what/who you have worked for in the past (virtually like an online, digital CV).
There are plenty of routes you can take to create a website. If you have plenty of time on your hands, or you’re up to speed on web design, creating your website is a brilliant way of keeping costs down. There are some useful online platforms designed to help people make their sites – without requiring coding knowledge. Have you seen what GoDaddy and Wix are offering?
On the other hand, you may not have the time to build your website, or you may prefer to outsource the responsibly to an external Web Developer. If this is the case – there are plenty of professional marketing agencies or dedicated Web Developers that can help you. And, you may be pleasantly surprised when you’re quoted for your project.
Advantages
- Brilliant way to prove professionalism, and show examples of your work.
- Perfect way to represent your business online, and show people what you offer.
- Relatively low ongoing costs.
Disadvantages
- Costs can mount up – especially if you outsource the website and maintenance.
- DIY options such as GoDaddy can overcharge in the long-run, and moving to a different site at a later date may be challenging (due to being tied-in).
- Need frequent updates, because outdated websites look disappointing.
